Nearly a year after the search for the real life Rowntree
Aero Girls began, I am delighted to
announce the launch of a website dedicated to the remarkable stories of the
women and men behind this collection of postwar paintings.
 Stephanie Tennant (Archive photograph, 1960s); Aero advert, 1956 [R/Guardbooks/W20] |
As many as 40 Aero
Girls portraits appeared in Rowntree Aero chocolate advertising between
1950 and 1957, in British newspapers,
magazines and early ITV commercials. An accompanying slogan proclaimed, “For her - AERO – the milk-chocolate that’s
different!”
These representations of modern young women formed part of a
successful campaign to relaunch the Aero bar onto the
UK market following a break in production
during the Second World War. Since the early 1990s, 20 of the portraits have
been stored in the Rowntree & Co. Ltd Archive,
with little known about the artists or the sitters. While the advertisers J. Walter Thompson wanted the portraits to
stand out as being ‘different’ - like the chocolate itself - they kept the
female sitters anonymous, and the product firmly in the foreground.
The Search
After
launching a public appeal for information and hosting a landmark exhibition at
York Mansion House in October 2013, we were contacted
by our first living ‘Aero Girl’, Pamela Synge. Synge, now in her 90s, is a
visual artist, performer and writer. Her portrait was also the only Aero
painting to feature in a television advert, on the newly-launched ITV in 1955.
Another of our early successes was
tracing the last living Aero artist, Arnhem veteran
Frederick Deane, whose recollections provided the names of two more Aero Girls,
former JWT Art Department employee Rhona Lanzon and
the Vogue model MyrtleCrawford. Then, in March 2014, we discovered
that the renowned contemporary painter (and soon to be winner of the John
Moores Painting Prize 2014) Rose Wylie had been an Aero Girl. Wylie reflects
that she
was a “rebellious art student” at the time, adding that her true image was
“more punk than Mills & Boon cover.” In fact, many of the other Aero Girl
sitters also worked in the creative industries, as painters, lithographers,
film directors and dancers.
Relatives of the Aero Girls and Aero painters have been tireless in helping us to piece together countless fascinating stories
behind the paintings, which lead from the
battlefields of the Second World War, through polite society in post-war
London, to present-day celebrity, touching on art, social history, fashion, the
changing role of women and even the Profumo Affair.
Who Were the Aero Girls? project website pages (York Digital Library, 2014)
A new website gathers together archive images, footage, biographies and first-hand accounts about the Aero Girls collection for the very first time and you can explore it all at York Digital Library.
Over the last few days we have been contacted
by another Aero Girl, the subject of Anthony Devas’ Art
Student (c.1950). Painter and former art teacher Barbara Pitt was aged
17 and studying at Goldsmiths College of Art, London, when Devas painted her
portrait. She moved to South Africa in 1965, and contacted us from her home in
Cape Town with some colourful reminiscences of bohemian London and invaluable
material from her own archive.
We would love to continue adding
information to our online resource. If you would like to contribute to the ‘Who Were the Aero Girls?’ project please contact us at borthwick-institute@york.ac.uk
Kerstin Doble, Project Curator: Who Were the Aero Girls?
